Come 2030, could it be every B1G Boy for himself?

https://www.usatoday.com/story/sports/ncaaf/2026/05/05/duke-basketball-amazon-deal-changes-college-sports-ohio-state-football-market-value/89935843007/?utm_source=usatoday-sports-strada&utm_medium=em

A B1Gger slice of the revenue pie for the B1G Boys is close to a certainty.

As yet being too new and untried a concept, one can only assume that the law of averages still apply, and that there is the other side of the coin yet to exert itself.

Without agreed to conference game contracts, going it alone would seem to require those universities to negotiate each game separately with those they wish to play, and the more an Ohio State would stand to make, the more they’d have to shell out - above and beyond the old formula.

No free lunch.

Edited May 5May 5 by Washington Waddler
spelling

Well, I believe the current B1G media contract runs through the 2030 season and the members granted rights to the conference?

There is credible speculation that by 2029 Ohio State will be demanding a bigger piece of the B1G pie as part of the new agreement beginning in 2031. It remains to be seen how many "tiers" of value there will be within the B1G. UW and UO do not receive the 100% media share values until 2030. When the new agreement begins 2031, it is doubtful whether either will have equivalent shares to Ohio State. But, they both better be working their competitive butts off in the next 3 years to be positioned in the total revenue (media plus) second tier in what may be a 3-tier/4-tier arrangement.

The fiscal year payments for 2024-25 just announced had OSU at $91.5M, Penn St at $88.9M while most members shares were in the $76-79M category. That was due primarily to CFP participation that flowed to those two. Oregon's share of total revenues was about $48M. It should be higher when the 2026 fiscal year is released due to the annual escalation in partial media shares and UO's participation in the CFP this past season.

Taking 2025 as an example, if your program is in the $76M category, how much less are you willing to receive to make OSU, UM and PSU happy starting in 2031?

Eventually greed has its own day of reckoning. To early in the game to know.

tOSU gains part of its immense payout from the value of the conference.

Ask yourself this: How come Oregon received $48 mil for a partial share in the BIG, but would have struggled to reach $30 mil with a full share in the PAC?

Stronger partners in a stronger conference. Along with poaching most of the cream from the PAC.

Rest assured, tOSU and others will do what they feel is in their best interest. And I guess that is okay.

Seems like there can only be so many independents, so I’d be prepared to tell them to sit and spin.

Would ND be able to stay independent without their NBC deal? Only so many NBC deals out there and it hasn’t exactly translated into any kind of dynasty of championships in the modern era for them to date.

BYU wasn’t able to pull it off.

Really at the end of the day, if 4-5 are able to pull it off, how much do I really care? Same dance, different tune…doesn’t increase my bank account 😆

Edited May 5May 5 by JabbaNoBargain

Analysis of public data indicates Notre Dame would receive more as a member of the B1G.

USC explored Independent status with a singular media contract before bolting to the B1G. It didn't pencil $$ to try to emulate ND.

Texas's Longhorn Network fizzled despite ESPN's effort to promote it.

That's 3 big brand names which should cause tOSU a thought provoking pause. The media groups have been primarily interested in package deals for the value. OSU would likely have less risk, and more stable income over time, by trying to leverage a bigger slice from the B1G.

That confirms what I thought.

So if a school can’t go independent, and there aren’t anymore conferences to move up to…what exactly is their leverage to ask for more?

Their leverage? There is speculation that they would attempt a super $$ league with other similarly minded programs that want to take cream off the top current conferences such as Alabama, Texas, Georgia, Michigan, etc.

The downside might be those select few ending up with more losses in an individual season than fans have come to expect.

A super league with 5-6 teams where those teams leave the P2 on poor terms? There are only a handful of teams that are tOSU and Alabama. If they managed to find 12 to spin off (that somehow excluded OBD) they’d all have 3-4 losses and then somehow still plug into a broader playoff? I wouldn’t cave in for that.

Most super league ideas I’ve seen involve more of a top 30-60 teams which is basically a P2 merger, with a few other twists. Guess we’ll see in a few years!

Edited May 7May 7 by JabbaNoBargain

4 minutes ago, JabbaNoBargain said:

A super league with 5-6 teams where those teams leave the P2 on poor terms? There are only a handful of teams that are tOSU and Alabama. If they managed to find 12 to spin off (that somehow excluded OBD) they’d all have 3-4 losses and then somehow still plug into a broader playoff? I wouldn’t cave in for that.

Most super league ideas I’ve seen involve more of a top 30-60 teams which is basically a P2 merger, with a few other twists. Guess we’ll see in a few years!

Thanks, Jabba.

If a Super Conference is created, and it will be created if the CFB PO doesn't expand to 24 teams, I see the Super Conference consisting of the 34 B1G and SEC teams, and perhaps six more teams, with Notre Dame being the No. 1 addition. I do not see college presidents tossing Northwestern or Mississippi State.

I see no incentive for the Power 2 to add any program that is not immediately accretive and is not willing to commit to a floor amount being invested annually in football.

Once the players are found to be employees and an agreement is reached with 'management,' we could see a 32-team NFL Lite, with the 32 college teams affiliated with an NFL team, the players members of the NFL Players Union, a high school draft, etc., with the teams only loosely affiliated with an institution of higher learning (and LSU).

I hope we do not see a G8 and millions of CFB fans 'disenfranchised.'

The projection based off Duke basketball getting 94 million was that Ohio State could get four times that amount, approximately 356 million. Football is far more lucrative, but the B1G would have a say in their FOX Noon darling trying anything like this.

There's only one program that can have it's own deal, and they can get their own special rules. They get to keep all the playoff revenue that the committee is now obligated to put them in every year as well. We all know who the special unicorn is.

Please can the B1G and SEC agree on just one thing. For all of us non unicorn fans, make them join a darn league. They can get the majority of ACC money instead of FSU or Clemson. Just stop allowing them to walk into the office without shoes or a shirt.